Paul's Internet Landfill/ lj/ McSandwiches


So McDonald's has been calling their hamburgers "sandwiches" for some time now. I'm not sure why they do this (health marketing? food regulations?) but its getting them into trouble now that they have introduced actual sandwichy-type sandwiches with deli meat and stuff.

See, they put a great big coupon book into last week's student newspaper ("Up to $45 of savings[0] inside!") so that the inserts can fall out all over the floor. Among the fabulous offers are four coupons that say "2 can dine for $7.98[1]", so you and your sweetie can share a romantic meal of: two boxes of deep-fat fried potatoes[2], large canisters of sugar water, and two sandwiches. Or rather, two "sandwiches", because the fine print notes: "Excludes Toasted Deli Sandwiches".

This distresses me on a number of levels. Why exclude the sandwich sandwiches? What makes them less coupon-worthy than Big Macs, Big Xtras, Filet-o-fishes, Quarter Pounder with Cheeses, McChickens or Chicken McNuggets? (Yes, Chicken McNuggests are sandwiches, too.) Is it just because the deli sandwiches are trendy? Is it because deli sandwiches cost more to make? I can't figure it out.

Fortunately, this is a problem I need not solve. It isn't as if I can afford to purchase their delicious offerings.

[0] "Potential savings are based upon non-franchised McDonald's(R) restaurant prices." What's that supposed to mean? I thought the whole business model of McDonald's was to franchise. I am somewhat interested in knowing how much money one has to spend in order to save this money, but if I have to travel to a non-franchised McDonald's to do it then it probably won't happen.

[1] Plus taxes.

[2] Coated with cow fat, so I won't even be able to enjoy those. Curse this vegetarianism.

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